学术讲座：E-Commercein China
应国际学院的邀请，我校经管院留学博士生乌玛尔·阿克拉姆（Umair Akram）博士将为广大师生作题为《E-Commerce in China》的学术报告。
讲座题目:E-Commerce in China
主讲人: Ph.D (Marketing) Scholar Umair Akram
时间: 2017年11月23日（周四）下午18:00 -- 19:30
地点:宏福校区教二楼2-425教室
讲座内容:
1.电子商务概述（Brief Introduction about E-Commerce）
2.电子商务基本概念和商业模式（E-Commerce Concept and Business Models）
3.中国与其他国家电子商务的对比（E-Commerce in China and other Countries）
4.电子商务：机遇与挑战（E-Commerce: benefits and challenges）
5.线上即兴购买--中国“双十一购物狂欢节”（Online ImpulseShopping on Double Eleven shopping festival in China）
6.电子商务网站设计与即兴购买（Website Design and Online Impulse Buying in China）
该讲座为前沿讲座，欢迎全校师生踊跃参加。
国际学院
2017年11月19日
附：
主讲人简介：
乌玛尔·阿克拉姆，北京邮电大学经济管理学院在读留学博士生，来中国之前，获得商业管理（营销学）硕士学位，并任职于巴基斯坦费萨拉巴德农业大学（University of Agriculture, Faisalabad）商业与管理科学研究所。目前Umair Akram博士已在国际知名期刊发布学术论文数篇，如Journal of ElectronicCommerce in Organization，Human Systems Management, China EconomicReview（《中国经济评论》），Asia Pacific Journal of Marketing and Logistics，AsiaPacific Journal of Financial Studies，Chinese Management Studiesand International Journal of Conflict Management等。其发表在2017年管理科学与工程管理国际会议（ICMSEM2017）的文章被评为最佳论文。Umair Akram博士还是Business and Management Studies的编委，以及一些SSCI杂志的评审专家。其研究领域包括：即兴购物行为研究、电子营销学、电子商务和消费者心理学等。
Short Bio of Dr. Umair Akram:
Umair Akram; is a Ph.D (Marketing) Scholar at School ofEconomics andManagement, Beijing University of Posts and Telecommunications,Beijing, China. Before commencing his Doctoral research, he worked as aLecturer of marketing management at Institute of Business and ManagementSciences, UAF, Pakistan. He holds post-graduation in Business Administrationspecialized in Marketing. He is the author of several publications andinternational conference proceedings. He has published numerous papers injournals of international repute such as Journal of Electronic Commerce inOrganization, Human Systems Management, China Economic Review, Asia PacificJournal of Marketing and Logistics, Asia Pacific Journal of Financial Studies,Chinese Management Studies and International Journal of Conflict Management.His paper was awarded as best paper in International Conference on ManagementScience and Engineering Management (ICMSEM) 2017 held in Japan. He is theeditorial board member of Business andManagement studies and reviewer of SSCI journals. His Currentareas of interest include, Impulse Buying Behavior, E-Marketing, E-Commerce andConsumer Psychology.
Umair Akram can be contacted at:leo_umairinfo@yahoo.com.
